Every potential customer or client has its own train of thoughts and interactions with your company and your offer. There is a way you can walk in his shoes and detect important issues with your product offering or customer service: it is called Customer Journey mapping.
 
It is an amazing tool to detect why customers prefer shopping at your competitors instead of at your company, even though you have the same offer. It is also a great way to understand important emotions and feeling a (potential) customer's has when making decisions.
 
Learning more about your customer's isn't just about what problem or need your product or services fulfill. It is also about getting to know psychological needs and service based requirements that lead them to you.
 
In this Masterclass we explain you the importance of the Customer Journey and the role of Review Management.