A call to action can make or break the success of your social media and/or digital campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart… you name it. On the other hand, if your CTA isn’t catchy and persuasive, your audience will simply scroll past without noticing it.
 
Keep reading to learn everything you need to know about social media calls to action: what they are, what makes a CTA successful, and how to craft a persuasive Call To Action for your next campaign.
 
Important questions that will be answered in this e-book:
 
What are Call To Actions?
Why are they important?
What does it mean to be purpose oriented?
What about CTAs in Ads, websites or landing pages?
How can I get creative with CTAs?