The biggest myth in sales is that the best reps are natural born sellers. This is not true. The best reps have a formula that is repeatable and scalable. That’s how they win new business.

It all comes down to truly understanding who your buyer is. Instead of thinking about how to sell a solution, think about how your product can solve a problem. That’s how you get them onboard.

In this e-book Angelo Vero explains the basics of selling and the steps to becoming better at convincing potential buyers. The main objective is to help you sign more contracts and sell more products.

What to expect?
Pitch versus Conversation
Buyers' needs come first
Storytelling
7 Steps to Persuasive Selling