Brands are in a fragile position when it comes to brand preference and digital reputation. This is because there are more and more competing brands. In other words, many more distractions and opportunities to lose customers to the competition.
 
After all, what do potential customers do when they're looking for something? They start searching online for information, reviews and more about products and brands. And usually they choose brands they can find a lot of (positive) news about.
 
Fortunately, as a brand you can work on your brand position and authority. There are techniques and ways to adjust or even completely control what appears about your company online (and offline). That's what this e-book is all about.

Important questions that will be answered in this e-book:
What does it mean for a brand to have a digital reputation?
What does brand authority mean?
How are brand authority and digital reputation linked?
How canbuild brand authority and maintain a positive narrative?